If you've ever thought to yourself, "There must be a better way," then you understand the workings of Michael's mind. There's hardly a day that goes by when he's not wondering whether something couldn't be improved—an ad, a meeting, even an entire business model—then formulating an idea to do just that. Anyone who knows Michael knows he's driven to innovate the agency business and create unprecedented client value. Today Michael and his team of "thinkers and doers" are bringing it all together by reinventing every aspect of their fourteen-year business to launch BrandOrchard. Naturally, it all comes down to finding just the right idea, then nurturing it. "There's nothing so satisfying as harnessing the power of an idea," says Michael. "These fragile notions, they come from nothing, yet they change everything. All it takes is an idea."