Before joining the agency, Bridget spent 16 years in technical sales for mega pharmaceutical players like Bristol Myers-Squibb, ICI Americas, Sterling-Winthrop and Nycomed-Amersham. Specializing in contrast agents, cardiac and nuclear imaging products, she particularly relished the challenge of helping doctors at teaching institutions like the University of Rochester stay on the cutting edge. Bridget is famous for her attention to detail and organization, which serves her well at BrandOrchard as she oversees financial operations. Her role here may represent a career shift, but there's plenty of overlap. "In sales, you know—with perfect clarity—whether your efforts were successful. Measuring the value that we deliver to clients requires that we track and monitor their investments constantly. Sharing this information allows us to craft strategies that yield the most value for them."